A connected booth in-store, letting customers record a one-minute freestyle for the Levi's Music program.
The installation combined a custom recording cabin, a tablet controller, and a mobile delivery flow — so anyone could walk in, record a track, and share it home.
Make a technical recording flow feel as easy as pressing a button.
Customers had seconds to understand what was happening. The interface had to guide them through mic check, countdown, recording, and delivery without ever feeling like software.
A large-touch tablet UI paired with a mobile pickup flow.
The booth tablet used oversized targets, a strong countdown, and a single-path flow — no menus, no settings. Once the track was recorded, a QR code sent it to the user's phone for playback and sharing.
The visual system leaned on Levi's red and a graphite backdrop to match the in-store signage.
Levi's red anchoring a neutral graphite and stone system.
- Levi's Red#B40C34
- Stone#7F7F7F
- Graphite#444245
- White#FFFFFF
A physical-to-digital flow that felt obvious in under ten seconds.
The installation ran across flagship stores — Levi's Paris, Lyon, Marseille — with minimal staff assistance. The booth handled mic check, countdown, recording, and delivery end-to-end. No single session required staff intervention after the opening day.