Two partnership websites designed to turn Euro 2016 excitement into audience participation.
I designed two websites for the Coca-Cola × UEFA Euro 2016 partnership: The Ultimate Flag — a collective flag built from user contributions — and Speaker d'un soir, a trivia-based selection quiz.
Turn a sponsorship into an interactive, mobile-first audience play.
Most campaign sites around Euro 2016 were static key-visual pages. The brief was to build something participative that could live on phones and travel through social feeds.
A football-trivia quiz flow feeding into a collective-flag generator.
The quiz served as the entry point — short, fast, mobile-first. Successful participants were funnelled to the flag builder, where their contribution became part of a shared composition displayed across the campaign.
Visual language leaned on the national flag palette — red, green, blue — kept vivid on black for legibility on phones.
Coke red set against flag green and blue — kept vivid on black.
- Coke Red#F4040C
- Flag Green#0C6B34
- Flag Blue#565299
- Ink#111111
- White#FFFFFF
Two connected sites that turned a sponsorship into a participation moment.
The pairing gave Coca-Cola an interactive presence across the tournament rather than a static brand page, and fed social channels with user-generated visuals.