Two partnership websites designed to turn Euro 2016 excitement into audience participation.
I designed two websites for the Coca-Cola × UEFA Euro 2016 partnership: The Ultimate Flag, a collective flag built from user contributions, and Speaker d'un soir, a trivia-based selection quiz.
Turn a sponsorship into an interactive, mobile-first audience play.
Most campaign sites around Euro 2016 were static key-visual pages. The brief was to build something participative that could live on phones and travel through social feeds.
A football-trivia quiz flow feeding into a collective-flag generator.
The quiz served as the entry point: short, fast, mobile-first. Successful participants were funnelled to the flag builder, where their contribution became part of a shared composition displayed across the campaign.
Visual language leaned on the national flag palette (red, green, blue), kept vivid on black for legibility on phones.
Coke red set against flag green and blue, kept vivid on black.
- Coke Red#F4040C
- Flag Green#0C6B34
- Flag Blue#565299
- Ink#111111
- White#FFFFFF
Two connected sites that turned a sponsorship into a participation moment.
The pairing gave Coca-Cola an interactive presence across the tournament rather than a static brand page, and fed social channels with user-generated visuals. The Ultimate Flag collected thousands of fan contributions during the group stage alone, extending the campaign's organic reach well beyond its paid media footprint.