01Overview
I worked with the Konbini team to design a web app that generates fun Wi-Fi names.
02Challenge
How do you explain the Wi-Fi password change process to a wide range of users?
03Solution
Break the tutorial into short, device-aware micro videos.
Konbini's first idea was to include an explanatory text on how to update the Wi-Fi name. After a hallway test, we realised the task was tedious, so I proposed to segment the tutorial into stages with micro videos.
To handle different hardware setups (modems, apps, etc.) I set up device detection so we could display the matching tutorial steps.
Swipe gestures were also considered, since the marketing campaign was mobile-first.
04Palette
The Sosh pop palette: bold pink, yellow pop, strong contrast.
- Pink#EA0064
- Yellow#EFC246
- Ink#262626
- Light grey#EBEBEB
05Results
Grand Prix Stratégies du Digital 2019.
The campaign was awarded the Grand Prix Stratégies du Digital 2019, recognising the best digital activation of the year in France. The Wi-Fi name generator drove hundreds of thousands of interactions through social sharing and became one of Sosh's most-shared branded tools.
Product demo
Interactive wheel prototype